Food Blog Design :: Cannelle et Vanille :: a Beneficial Design case study

Aran
food stylist and photographer
Florida
cannellevanille.com

Case Study

Cannelle et Vanille

completely new design using wordpress with recent posts on home page

pop-up event information on workshop listings

matching Twitter theme

services provided

Migrated site from Blogger to Wordpress, custom web design, workshop event listings with pop-up details, press page with boxed logos, recipe index with categories and ingredients along with search listing and "you might also like.." sections. We also created a matching Twitter theme.

problem

Aran had positively gorgeous photos of her pastries (really, they are works of art), and her Blogger layout was not doing them any justice.

solution

Aran had outgrown Blogger and needed much more robust search and navigation functionalities. We set her up on Wordpress and made sure the recipe index had many options to find recipes, as well as searching and archives with photos and short descriptions to look through easily. She loves her vertical photos and needed them larger. At 650 pixels wide, we also needed to widen her site even more. Now gorgeously supporting her stories and also easily sharing her workshop information and constant press mentions, she is shining for her new book launch. We also took precautions in backups and did as much as we could to lessen post and photo stealing.

green highlights

No plane flights here! We worked with Aran by email and phone only from Washington to Florida. Piece of cake.

from the client

“All the credit for the beautiful banner and new layout goes to Kaytlyn of Beneficial Design. Thank you for being patient with me and capturing the essence of this blog and my personal style. Thank you very, very much Kaytlyn. By the way... people are loving the new design!”
-Aran